About

Our Story

INCA is GroupM's Market-leading solution for managing influencer content and amplification campaigns. INCA identifies the right creators (influencers) with the right audience to meet client needs. It manages the sourcing of influencers, content creation and amplifies best performing content across channels. Vetting of content creators, client approval, technology partnerships and campaign execution are all managed through INCA's bespoke workflow platform, simplifying an otherwise complex supply chain. INCA guarantees performance, priced on a cost per outcome model, so clients know exactly what their influencer campaign

will deliver.

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